What inspired you to start a360o? Eric: Honestly? Every time I look for solutions to my own health challenges, it ends up costing me a lot of time, energy, and sometimes even a lot of money just to figure out which solution actually fits my problem, what is backed by science, and what truly has a chance of helping me. And often, I find myself dealing with companies, products, or services that claim to have *the one* solution and insist that everything else won’t work. Each time, I’m left wondering which of the overwhelming amount of information is actually true and what isn’t. It’s really hard to tell who genuinely wants to help and who’s just trying to sell me something. What would an ideal solution look like to you? What I’ve always wanted is a partner who understands me, acts in my best interest, and helps me cut through all the confusion and noise. Someone who communicates honestly: What do I really need, and what don’t I? What might help, and what probably won’t? What’s worth trying, and what should be avoided? Instead of saying, “This is the answer!” I’d rather hear, “This approach could work well for you—or maybe not—and here’s why.” This comes from my belief that in health, there’s rarely a universal, absolute truth that applies to everyone. I believe in using the best data available, testing hypotheses, and, most importantly, learning from the process—always with a healthy dose of honesty. What do we know? What don’t we know? And where are we unsure? What we consider proven today can change tomorrow as new data emerges and our understanding shifts. For me, it’s essential to adapt our knowledge accordingly and communicate it transparently. Was there a particular experience that sparked the idea? Eric: A few years back, I thought I was living a balanced life—working, spending time with family and friends, staying active, eating well. Life felt pretty good—until it didn’t. Somewhere in my early 30s, I hit a wall. I was exhausted, low on energy, and unmotivated. I went through all the usual steps, sought help, ran tests… but kept hearing, “Everything’s fine.” Except it didn’t feel fine at all. So, I started asking, “why isn’t anyone seeing what’s going on?” What did you do when you didn’t find the answers you were looking for? Eric: I decided to dig in myself. I read everything I could, listened to podcasts, tracked my own data, and even ran my own lab tests. It wasn’t easy. But piece by piece, I started understanding how sleep, nutrition, exercise, stress, and mental health all play a part. Slowly, I found my balance again. But it took so much time, energy, and trial-and-error to get there. I kept thinking, “why does it have to be this hard? Why isn’t there an easier way to cut through all the noise?” How did that experience shape your vision for a360o? Eric: That experience became the foundation for a360o. I wanted to build something that truly helps people find what works for them, without the endless confusion and dead ends. A360o is designed to be a trusted partner—transparent about what we know, honest about what we don’t, and focused on what’s possible. We want to bridge the gap between cutting-edge science, accessible health solutions, and the real needs of individuals. That’s the mission behind a360o: creating a frictionless, personalized health journey.